What is Fit Foodies ?
21 Days Tummy Tracker Challenge
About The project
Fit Foodies is a mobile app that encourage young people adopt a healthy way of eating. It improves this through the fun experience of playing games. The app uses the concept of the popular game Ludo King and encourages kids to consume nutritious and healthy food and feel the excitement of the adventure game.
Design Process
Our process began by Empathizing with Foodshaala's operational needs and the target user group (children aged 9-12), which helped Define the core goal: digitizing the "Tummy Tracker." Ideation centered on creating an efficient, engaging platform for self-tracking healthy habits. We then developed a Prototype and conducted iterative Testing to validate usability and ensure the resulting system accurately generates actionable data records to measure program impact
🎯Identifying dual user pain
🧠 Psychology of habit change
📈 Digital opportunity &differentiation
Paper tracking was slow, error-prone, and failed to engage children effectively or efficiently.
Instant gamified feedback reinforced positive choices, promoting easy, sustainable habit development.
Automating data capture bridged the critical gap between user fun and NGO reporting needs.
Stage 1 : Empathise
Understanding contextual research and user analysis
To design something truly useful, I needed to deeply understand what made habit-building hard in the real world. This stage was all about uncovering the "why behind the struggle" through qualitative and secondary research.
Initial Research
Current tracking system
Before diving into primary user research, I conducted extensive secondary research to grasp the broader project landscape and pinpoint key challenges. This phase was critical for understanding the Foodshaala Foundation's mission and values, identifying all stakeholders (NGO staff, students, parents), and defining the target audience (9-12 year olds). This early analysis validated the demand for a human-centered approach that goes beyond just tracking progress, aiming to support users in building lasting, sustainable healthy habits.
Understanding the Market
Secondary Research
They establish kitchens in low-income areas to ensure communities have access to affordable, nutritious food options.
The length of the "Food Funda Tummy Tracker Challenge" for students. It is a 3-week challenge
STAKEHOLDERS
MISSION
VISION
Days
They conduct educational programs that promote essential awareness regarding healthy eating habits and key nutrition for all community members.
To create a world where food security and nutritious food is attainable to all.
Enable people from LOW INCOME COMMUNITIES to access and choose healthy food.
The project engages 5 main stakeholder groups: Donors, Employees, Students, Community Partners, and Volunteers
Launched the Food Funda Programme to educate school children
21
5
5th to 8th std
Primary target audience are students from 5th Std to 8th Std i.e age 9 to 12 years of age .As they are easily moulded and quick to grasp new things or behaviours.
Pre test to assess knowledge , behaviour and attitude levels.
6 Workshops 1 to 2 times a weeks.
Weekly activities and challenges
Post test to assess impact of workshops.
Post test 2 tp assess impact after 6 months
21 day tummy trackers challenge conducted in the session
Qualitative feedback from students and teachers
Process and Assessment
VANSHIKA
Multidisciplinary designer
Project 10 minutes read time 2024
UX Research
UX/UI Design
Usability testing
Fit Foodies
An app that amplifies productivity and simplifies habit building using gamification
Duration
04 weeks
Tools
Figma , After effects ,miro
Industry
Health and wellness of children
Team
Individually driven project
Role
Researcher, UX/UI Design
Mentor
Mrs. Lena R. Gupta
BRIEF
To create a revised paperless efficient management system for Foodshaala foundation through which children can use to track health eating habits.
MY TAKE ON BRIEF
To create a revised paperless efficient management system for Foodshaala foundation through which children can use to track health eating habits.
ABOUT THE BRAND
Foodshaala foundation is a NGO which is working to address hunger and malnutrition in INDIA .
They are particularly focusing on LOW INCOME COMMUNITY areas.
Overview
Brief and about the client
VANSHIKA
Multidisciplinary designer
Stage 2 : Define
Framing real problems
FOR THE STAKEHOLDERS
No Visuals
Repetitive process
Difficulty to carry
Dull colors
Forgetting to fill
Difficulty to understand
Their primary stakeholders are STUDENTS . Whom they are catering their services to .
The secondary stakeholders are TEACHERS .
The tertiary stakeholders are their employees , donors , community partners , and volunteers .
The indirect stakeholders they are catering are mothers or the family members to make the impact on .
STAKEHOLDERS
FOR FOODSHALA
Difficulty for them make it engaging
Lengthy process
Difficult to fill so many forms manualluy
Solution
CREATING AN MOBILE APP WITH GAMIFICATION
Developing an user friendly mobile application.
Implimenting a point system or badge to motivate children to track their health and eating habits.
With parental guidance as well sas for foodshala people
Stage 3 : Ideate
Turning problems into possibilities
Inspiration
Educational content
KEY FEATURES OF THE APP?
Gamified experience
Personalized goals
Reward system
Parental involvement
The app has a colorful user interface that allows children to explore and play games on it.
Users can set daily food intake goals that are suitable for their age and food requirement.
When users track and meet their meal goals, they are rewarded with virtual gifts and prizes.
The app contains learning modules on food and nutrition to children, offering tips for consuming better food items.
The parents are also able to track their child's progress, schedule reminders, and discuss feedbacks.
Video Prototype